A moi


A MOI is a women’s luxury ready-to-wear and accessories collection founded and designed by Alejandra Alonso.  Founded last year, A MOI balances artistry and function by creating collections that embody femininity and experimentation.  Alex is known for her expertise in hand knitting.  She employs both traditional and experimental knitting techniques to create truly unique pieces.

Last year I was completely blown away by A MOI‘s SS15 collection inspired by throwback vintage silhouettes paired with tennis rackets.  This season I was equally in love.  Alex’s use of unique knitting techniques made for some lust worthy pieces.  Skirts, jackets and trenches were covered in beautiful little yearn tufts that were reminiscent of the Lilly pads decorating the floor.  The mix of textures was perfection and gave the collection a youthful, fun aesthetic.

The chic and simple color palette of neutrals with pops of pastel pink and blue was a wonderful accompaniment to the range of easy silhouettes.  Bomber jackets, A-Line skirts, boxy waist level tops, flowing wide leg pants, oversized lapel overcoats were a plenty.  This collection is meant to be worn, loved and cherished for years to come.  These tried and true silhouettes find heritage inspiration, yet are seasonally on trend.

_MG_5796 _MG_5799 _MG_5804 _MG_5806 _MG_5808 _MG_5810 _MG_5811 _MG_5815 _MG_5818 _MG_5823 _MG_5824 _MG_5827 _MG_5830


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